A New Technology in Titleist
Titleist, the undisputed leader in golf ball technology, advances its industry leading NXT
microbrand with the introduction of the new NXT Tour and NXT Extreme golf balls. The new
offerings have been designed to deliver best in category performance, distance and quality
for golfers looking to optimize performance and maximize distance.
“With the established equity in and immense loyalty to the Titleist NXT golf ball
franchise, our primary objective was to make the best performing and best-selling golf balls
in their respective categories the most advanced yet,” said George Sine, Vice President,
Golf Ball Marketing and Strategic Planning – Worldwide. “The New NXT Tour advancements in
tee-to-green performance have been designed to accelerate its acceptance by better, aspiring
players, while the enhancements to the Titleist NXT Extreme establish new benchmarks for distance
and soft feel within the two-piece premium golf ball segment.”
Expanding upon its long and soft legacy, the advancements to the New NXT Tour have elevated
its position in the high performance multi-layer category. Meanwhile, the New NXT Extreme
continues to deliver superior distance and soft feel with a more controlled ball flight and
maintains its leadership position in the two-piece premium distance segment. The direction
of the Titleist is the result of significant consumer research and player validation by the
respective target audiences of not only the new product performance, but the positioning,
packaging and naming of the new offerings as well.
Among the enhancements to the New NXT Tour and New NXT Extreme is a new Staggered Wave
parting line that was first utilized by Titleist with the introduction of the New Pro V1 and
Pro V1x golf balls earlier this year.
“The Staggered Wave parting line effectively increases the dimple surface coverage on the
golf ball which contributes to improved aerodynamics and a more consistent ball flight,”
said Bill Morgan, Senior Vice President of Golf Ball Research & Development, Acushnet
Company. “The combination of the new Staggered Wave parting line, with improved surface
coverage and dimple dimension changes, will provide golfers with optimized distance off the
driver and long irons, as well as a slightly higher ball flight with both the Titleist NXT Tour and
NXT Extreme.”
Also first introduced by Titleist on the Pro V1 and Pro V1x golf balls and incorporated into
the New NXT Tour and NXT Extreme, is the new Alignment Integrated Marking (A.I.M.)
sidestamp, which provides a unique point of difference. The Titleist NXT Tour and NXT Extreme
model designations have been integrated into the sidestamp and are accompanied by extended arrows
on each side of the model name. The A.I.M. sidestamp provides a consistent focal point for
golfers to better align their putts if they desire. The acceptance and reception to the
A.I.M. sidestamp from golfers who have experienced it has been effusive.
TAG:Titleist www.golfmall.us
